Everything StyleExtract gives you

One URL.
A complete brand kit.

Colors, fonts, logo, PDF, code exports, AI brand voice, dark mode palette, Brand Vibe Radar — all in under 30 seconds.

Color Extraction

The exact colors. Not a guess.

A real Chromium browser visits your URL, computes CSS across every visible element, and ranks colors by brand relevance using saturation-weighted scoring. Near-white backgrounds and near-black defaults are filtered out. What remains is your actual brand palette with HEX, RGB, CMYK, and Pantone values.

Try it on any URL

stripe.com — Color Palette

Primary

#533AFD

Secondary

#061B31

Accent

#FF6118

Neutral

#50617A

Surface

#E5EDF5

Success

#81B81A

PDF Brand Book

16 pages. Fully whitelabeled.

Every page of the PDF adopts your brand. The sidebar turns dark with your primary hue. Accent bars, page numbers, and footer elements use your colors. Covers logo system, typography, color palette, WCAG accessibility, dark mode, brand voice, Brand Vibe Radar, spacing and shape tokens, developer configs, and asset hub.

See the full format

stripe.com-brand-book.pdf

Visual Identity

stripe

https://stripe.com

01The Logo

02Variations

03Clear Space

04Typography

05Colors

06Accessibility

07Dark Mode

08Brand Voice

09Brand Vibe

010Dev Configs

Code Exports

Drop in and ship.

CSS variables, Tailwind v3 config, Tailwind v4 @theme block, Shadcn UI theme, W3C design tokens, Figma Tokens Studio JSON, STYLE.md for AI coding agents, and .cursorrules for Cursor IDE. All generated from your extracted palette. Copy, paste, and your codebase has brand colors in under 60 seconds.

See all export formats

stripe-tailwind-v4.css

/* Stripe — Tailwind CSS v4 @theme */
@theme {
  --color-primary:   oklch(0.480 0.260 264.1);
  --color-secondary: oklch(0.148 0.048 232.4);
  --color-accent:    oklch(0.641 0.193 38.7);
  --font-sans: 'sohne-var', system-ui;
  --radius-md: 8px;
  --shadow-md: 0 4px 12px rgba(0,0,0,0.12);
}

Dark Mode Generator

Light to dark in one click.

HSL color math generates a mathematically precise dark palette from your light-mode brand colors. Background, surface, elevated surface, primary, text, muted, and border tokens — all derived correctly, not just inverted. Output includes CSS variables, Tailwind dark config, and a Shadcn dark theme.

Extract a dark palette

Light Mode

Dark Mode

Clone-to-Code Generator

From brand to component code.

Scraped button colors, border radius, shadows, nav backgrounds, and typography are injected into production-ready component code. Switch between Tailwind CSS, Vanilla HTML and CSS, and React with Shadcn. Adjust hue and radius with live sliders. Preview in an isolated sandbox. Export to CodePen.

See the generator

className="px-5 py-2.5 rounded-xl bg-[#533afd] text-white font-semibold"

Brand Vibe Radar

Six dimensions. One glance.

Every extraction scores your brand across six design-intent axes: Corporate vs. Playful, Minimal vs. Rich, Tech-Forward vs. Organic, Bold vs. Subtle, Modern vs. Classic, and Precise vs. Expressive. Computed from color temperature, saturation, typography, and spacing tokens. Shown in the results page, PDF, and PPTX.

See your brand vibe

Brand Vibe Radar — Stripe

Corporate

78%

Minimal

45%

Tech-Fwd

82%

Bold

71%

Modern

85%

Rich

60%

AI Coding Agent Files

Your brand. Always in context.

STYLE.md exports your brand tokens as a YAML header followed by structured Markdown design rationale — built to be read by Claude, GitHub Copilot, Cursor, and Bolt.new. The downloadable .cursorrules file is a ready-to-drop workspace context file pre-loaded with your exact colors, typography hierarchy, spacing scale, and component rules. Drop either file in your repository root and every AI-generated UI component will be on-brand by default.

Download .cursorrules

STYLE.mdAI Agent File

brand:
  name: "Stripe"
  primary: "#533afd"
typography:
  heading: "sohne-var, system-ui"
  headingWeight: 700
spacing:
  base: 4
  scale: [4, 8, 16, 24, 32, 48]
shape:
  radiusMd: "8px"

# Stripe Design System

> AI Agent Context — read this before generating any UI for Stripe

## Color Rules

ALWAYS use #533afd for primary CTAs. NEVER invent off-brand colors.

## Spacing

Use values from the scale only: 4, 8, 16, 24, 32, 48px

AI Brand Intelligence

Voice, tone, and strategy.

Powered by Claude. StyleExtract analyzes your page content alongside the visual identity to generate a full brand archetype, personality trait set, strategic insight statement, tone-of-voice description, Do and Don't copywriting rules, and three example taglines. Everything a copywriter, agency, or AI agent needs to write consistently on-brand — generated automatically the moment you unlock the Full Brand Kit.

See brand voice in action

AI Brand Intelligence

stripe.com

Claude AI

Brand Archetype

The Expert

Stripe speaks with the calm authority of deep technical expertise while remaining accessible to non-technical decision-makers.

Personality

PreciseAuthoritativeClearReliable

Lead with outcomes

One idea per sentence

Let capability speak

Don't

Vague superlatives

Hide pricing

Passive voice CTAs

Example Tagline

"Payments infrastructure for the internet."

Export Formats

12 file formats.
Every workflow covered.

.pdf

PDF Brand Book

16-page whitelabeled guide

.css

CSS Variables

:root custom properties

.js

Tailwind v3 Config

tailwind.config.js

.css

Tailwind v4 @theme

CSS-native @theme block

.css

Shadcn UI Theme

Light and dark mode

.json

Figma Tokens

Tokens Studio plugin

.json

W3C Design Tokens

Standard token spec

.md

STYLE.md

AI agent design context

.txt

.cursorrules

Cursor IDE — drop in repo root

.docx

Word Document

Branded DOCX template

.pptx

PowerPoint Slides

17-slide brand deck

.html

HTML Slide Deck

Print to PDF presentation

AI Design Vault · Free

100 brands.
Pre-extracted. Free.

Browse .cursorrules and STYLE.md files for Stripe, Vercel, GitHub, Apple, and 96 more top brands — ready to drop into your repo and use with any AI coding agent.

Browse the Vault

.cursorrules

# Stripe Design System

Company : Stripe

Primary : #635BFF

Secondary : #0A2540

Font : Söhne, system-ui

:root {

--color-primary: #635BFF;

--color-secondary: #0A2540;

}

Paste a URL.
Start in seconds.

Free extraction. Unlock only what you need. No account required.

Extract a brand kit

One URL.A complete brand kit.

The exact colors. Not a guess.

16 pages. Fully whitelabeled.

Drop in and ship.

Light to dark in one click.

From brand to component code.

Six dimensions. One glance.

Your brand. Always in context.

Voice, tone, and strategy.

12 file formats.Every workflow covered.

100 brands.Pre-extracted. Free.

Paste a URL.Start in seconds.

One URL.
A complete brand kit.

12 file formats.
Every workflow covered.

100 brands.
Pre-extracted. Free.

Paste a URL.
Start in seconds.