H

HubSpot

SaaS & Productivity · Orange signals growth — warm, approachable, and conversion-focused.

Color Palette

Primary

#FF7A59

Secondary

#2D3648

Accent 1

#00BDA5

Typography

Lexend Deca

The quick brown fox

jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Component Preview

Navigation Bar

HubSpot · Features · Pricing

#00BDA5 — accent

Spacing Scale (4px base)

4

8

16

24

32

48

.cursorrules
# HubSpot Design System — .cursorrules
# Generated by StyleExtract · styleextract.com/vault/hubspot

You are a senior frontend developer building UI that matches the HubSpot design system exactly.
Read this entire file before writing any component.

## Brand Identity
Company    : HubSpot
Primary    : #FF7A59
Secondary  : #2D3648
Accent     : #00BDA5
Font       : Lexend Deca, system-ui
Radius     : 8px
Voice      : Orange signals growth — warm, approachable, and conversion-focused.

## CSS Custom Properties
```css
:root {
  --color-primary:   #FF7A59;
  --color-secondary: #2D3648;
  --color-accent:    #00BDA5;
  --color-text:      #FFFFFF;
  --color-surface:   #1C1C1E;
  --color-border:    #2C2C2E;
  --font-sans:       "Lexend Deca", system-ui, -apple-system, sans-serif;
  --radius:          8px;
}
```

## Tailwind Config
```js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary:   "#FF7A59",
        secondary: "#2D3648",
        accent:    "#00BDA5",
      },
      fontFamily: {
        sans: ["Lexend Deca", "system-ui", "sans-serif"],
      },
      borderRadius: {
        brand: "8px",
      },
    },
  },
};
```

## Typography
```
heading-font:    Lexend Deca, system-ui
heading-weight:  700
heading-tracking: -0.02em
body-font:       Lexend Deca, system-ui
body-size:       16px
body-line-height: 1.6
```

## Spacing Scale
Base: 4px  |  Scale: 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96px
Never use arbitrary values like 13px, 22px, or 50px.

## Component Rules

### Primary Button
background-color: #FF7A59
color: #1D1D1F
border-radius: 8px
padding: 12px 24px
font-weight: 600
font-size: 14px
transition: opacity 0.15s
&:hover { opacity: 0.88 }

### Secondary Button
background-color: transparent
border: 1.5px solid #FF7A59
color: #FF7A59
border-radius: 8px
padding: 11px 23px

### Card
background: #1C1C1E
border: 1px solid #2C2C2E
border-radius: 16px
padding: 24px
box-shadow: 0 1px 3px rgba(0,0,0,0.08)

### Navigation
background: #2D3648
color: #FFFFFF
height: 60px
padding: 0 24px
```

## Rules
DO:
- Use the exact hex values defined in CSS Custom Properties
- Maintain HubSpot's aesthetic: Orange signals growth — warm, approachable, and conversion-focused.
- Apply 4px base-unit spacing throughout
- Use Lexend Deca for all text elements
- Meet WCAG AA contrast (4.5:1 minimum for body text)

DON'T:
- Invent colors outside the defined palette
- Use system-default blue (#0000EE) for links — use var(--color-primary)
- Apply border-radius values not on the brand scale
- Use font-weight below 400 or above 900

2,585 characters

STYLE.mdAI Agent File
---
brand:
  name: "HubSpot"
  category: "SaaS & Productivity"
  primary: "#FF7A59"
  secondary: "#2D3648"
  accent: "#00BDA5"
typography:
  heading: "Lexend Deca, system-ui"
  headingWeight: 700
  headingTracking: "-0.02em"
  body: "Lexend Deca, system-ui"
  bodySize: "16px"
  lineHeight: 1.6
spacing:
  base: 4
  scale: [4, 8, 12, 16, 24, 32, 48, 64, 96]
shape:
  radiusSm: "4px"
  radiusMd: "8px"
  radiusLg: "16px"
  radiusXl: "24px"
---

# HubSpot Design System
> AI Agent Context — read this entire file before generating any UI for HubSpot
> Source: StyleExtract Vault · styleextract.com/vault/hubspot

## Brand Overview
Orange signals growth — warm, approachable, and conversion-focused.

## Color System

| Role      | Hex       | Usage                          |
|-----------|-----------|-------------------------------|
| Primary   | `#FF7A59` | CTAs, links, key accents  |
| Secondary | `#2D3648` | Backgrounds, headings    |
| Accent    | `#00BDA5` | Highlights, badges, icons |
| Surface   | `#1C1C1E` | Card backgrounds |
| Border    | `#2C2C2E` | Dividers, outlines |

ALWAYS use `#FF7A59` for primary interactive elements and CTAs.
NEVER invent colors outside the palette above.

## Typography

- **Heading font**: Lexend Deca, system-ui
- **Heading weight**: 700 / letter-spacing −0.02em
- **Body font**: Lexend Deca, system-ui
- **Body size**: 16px / line-height 1.6

## Spacing System

Base unit is **4px**. Allowed values: 4, 8, 12, 16, 24, 32, 48, 64, 96px.
Never use arbitrary values.

## Component Patterns

### Buttons
```
Primary:   bg #FF7A59  · text #1D1D1F  · rounded-[8px]  · px-6 py-3  · font-semibold
Secondary: transparent    · border-[#FF7A59]       · text-[#FF7A59]      · px-6 py-3
```

### Cards
```
bg white (dark: #1C1C1E) · border #E5E5E7 (dark: #2C2C2E) · rounded-2xl · p-6 · shadow-sm
```

### Navigation
```
bg #2D3648 · text #FFFFFF · h-[60px] · px-6 · logo-left · links-right
```

## Accessibility
- All text WCAG AA (4.5:1 minimum)
- Interactive targets: 44×44px minimum
- Never convey state via color alone

## Brand Voice
Orange signals growth — warm, approachable, and conversion-focused.

2,139 characters

How to use these files

  1. 1.Copy .cursorrules and paste it as a new file named .cursorrules in your project root.
  2. 2.Copy STYLE.md as STYLE.md in your repo root for Claude, Bolt.new, or any agent that reads Markdown context.
  3. 3.All subsequent AI-generated components will automatically match the HubSpot design system.

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