I

Instacart

E-Commerce & Marketplaces · Green and fresh — grocery delivery with a healthy, food-forward visual identity.

Color Palette

Primary

#43B02A

Secondary

#003D29

Accent 1

#FFFFFF

Typography

Freight Sans Pro

The quick brown fox

jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Component Preview

Navigation Bar

Instacart · Features · Pricing

#FFFFFF — accent

Spacing Scale (4px base)

4

8

16

24

32

48

.cursorrules
# Instacart Design System — .cursorrules
# Generated by StyleExtract · styleextract.com/vault/instacart

You are a senior frontend developer building UI that matches the Instacart design system exactly.
Read this entire file before writing any component.

## Brand Identity
Company    : Instacart
Primary    : #43B02A
Secondary  : #003D29
Accent     : #FFFFFF
Font       : Freight Sans Pro, serif
Radius     : 6px
Voice      : Green and fresh — grocery delivery with a healthy, food-forward visual identity.

## CSS Custom Properties
```css
:root {
  --color-primary:   #43B02A;
  --color-secondary: #003D29;
  --color-accent:    #FFFFFF;
  --color-text:      #FFFFFF;
  --color-surface:   #1C1C1E;
  --color-border:    #2C2C2E;
  --font-sans:       "Freight Sans Pro", system-ui, -apple-system, sans-serif;
  --radius:          6px;
}
```

## Tailwind Config
```js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary:   "#43B02A",
        secondary: "#003D29",
        accent:    "#FFFFFF",
      },
      fontFamily: {
        sans: ["Freight Sans Pro", "system-ui", "sans-serif"],
      },
      borderRadius: {
        brand: "6px",
      },
    },
  },
};
```

## Typography
```
heading-font:    Freight Sans Pro, serif
heading-weight:  700
heading-tracking: -0.02em
body-font:       Freight Sans Pro, serif
body-size:       16px
body-line-height: 1.6
```

## Spacing Scale
Base: 4px  |  Scale: 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96px
Never use arbitrary values like 13px, 22px, or 50px.

## Component Rules

### Primary Button
background-color: #43B02A
color: #FFFFFF
border-radius: 6px
padding: 12px 24px
font-weight: 600
font-size: 14px
transition: opacity 0.15s
&:hover { opacity: 0.88 }

### Secondary Button
background-color: transparent
border: 1.5px solid #43B02A
color: #43B02A
border-radius: 6px
padding: 11px 23px

### Card
background: #1C1C1E
border: 1px solid #2C2C2E
border-radius: 16px
padding: 24px
box-shadow: 0 1px 3px rgba(0,0,0,0.08)

### Navigation
background: #003D29
color: #FFFFFF
height: 60px
padding: 0 24px
```

## Rules
DO:
- Use the exact hex values defined in CSS Custom Properties
- Maintain Instacart's aesthetic: Green and fresh — grocery delivery with a healthy, food-forward visual identity.
- Apply 4px base-unit spacing throughout
- Use Freight Sans Pro for all text elements
- Meet WCAG AA contrast (4.5:1 minimum for body text)

DON'T:
- Invent colors outside the defined palette
- Use system-default blue (#0000EE) for links — use var(--color-primary)
- Apply border-radius values not on the brand scale
- Use font-weight below 400 or above 900

2,639 characters

STYLE.mdAI Agent File
---
brand:
  name: "Instacart"
  category: "E-Commerce & Marketplaces"
  primary: "#43B02A"
  secondary: "#003D29"
  accent: "#FFFFFF"
typography:
  heading: "Freight Sans Pro, serif"
  headingWeight: 700
  headingTracking: "-0.02em"
  body: "Freight Sans Pro, serif"
  bodySize: "16px"
  lineHeight: 1.6
spacing:
  base: 4
  scale: [4, 8, 12, 16, 24, 32, 48, 64, 96]
shape:
  radiusSm: "4px"
  radiusMd: "6px"
  radiusLg: "16px"
  radiusXl: "24px"
---

# Instacart Design System
> AI Agent Context — read this entire file before generating any UI for Instacart
> Source: StyleExtract Vault · styleextract.com/vault/instacart

## Brand Overview
Green and fresh — grocery delivery with a healthy, food-forward visual identity.

## Color System

| Role      | Hex       | Usage                          |
|-----------|-----------|-------------------------------|
| Primary   | `#43B02A` | CTAs, links, key accents  |
| Secondary | `#003D29` | Backgrounds, headings    |
| Accent    | `#FFFFFF` | Highlights, badges, icons |
| Surface   | `#1C1C1E` | Card backgrounds |
| Border    | `#2C2C2E` | Dividers, outlines |

ALWAYS use `#43B02A` for primary interactive elements and CTAs.
NEVER invent colors outside the palette above.

## Typography

- **Heading font**: Freight Sans Pro, serif
- **Heading weight**: 700 / letter-spacing −0.02em
- **Body font**: Freight Sans Pro, serif
- **Body size**: 16px / line-height 1.6

## Spacing System

Base unit is **4px**. Allowed values: 4, 8, 12, 16, 24, 32, 48, 64, 96px.
Never use arbitrary values.

## Component Patterns

### Buttons
```
Primary:   bg #43B02A  · text #FFFFFF  · rounded-[6px]  · px-6 py-3  · font-semibold
Secondary: transparent    · border-[#43B02A]       · text-[#43B02A]      · px-6 py-3
```

### Cards
```
bg white (dark: #1C1C1E) · border #E5E5E7 (dark: #2C2C2E) · rounded-2xl · p-6 · shadow-sm
```

### Navigation
```
bg #003D29 · text #FFFFFF · h-[60px] · px-6 · logo-left · links-right
```

## Accessibility
- All text WCAG AA (4.5:1 minimum)
- Interactive targets: 44×44px minimum
- Never convey state via color alone

## Brand Voice
Green and fresh — grocery delivery with a healthy, food-forward visual identity.

2,183 characters

How to use these files

  1. 1.Copy .cursorrules and paste it as a new file named .cursorrules in your project root.
  2. 2.Copy STYLE.md as STYLE.md in your repo root for Claude, Bolt.new, or any agent that reads Markdown context.
  3. 3.All subsequent AI-generated components will automatically match the Instacart design system.

Need a custom brand?

Extract any live website in 30 seconds.

Get a custom .cursorrules, STYLE.md, 17-page PDF brand book, CSS variables, Tailwind config, Figma tokens, and AI brand voice — all generated from the live site.

Extract a brand →